Increasingly what the Internet has done is to make markets that were previously not viable, suddenly very viable and profitable. The way it has done this revolves around the fact that it is a lot cheaper to set up, run and maintain a web site, than it is to do the same with a bricks and mortar enterprise. Then there is the fact that an online business has very few geographical limitations, meaning that the whole world is your market. From web sites the web has recently moved to blogs or web logs, as they were first called. This has dramatically reduced the costs of setting up and running an online presence down to almost zero. We now have very reliable free blog hosts and it takes less than 5 minutes for anybody to set up a blog. What does this mean? It means that even tinier market niches, some of them created by web sites can now be served successfully by blogs. One reason for the huge and phenomenal success of blogs is that folks can find the sort of content that has never been available in web sites, the sort of thing that is much closer to their day to day life. In other words, your success as a blogger is not in trying to be like that high traffic web site you so admire. It is in covering and serving market that they cannot afford to reach. Once again it is clear that the issue has never been and will never be low traffic. The issue is how tightly targeted your niche market is. |
