We all know that an e-zine wont attract and keep subscribers without offering insightful, practical content. If you only drone on and on about how wonderful you and your services/products are, your readers wont stick around for long.

But lets think about WHY you began your e-zine in the first place. It was likely to use it as a vehicle to promote you and your services/products, right?

You have every right to toot your own horn in your e-zine, as long as you dont drown out the useful content your readers are looking for. You work hard on your e-zine, so lets make your e-zine work foryou!

Here are 7 simple ideas on how to accomplish this:

1. Make sure your MAIN ARTICLE always provides information that your readers will find valuable.
   
   By having a main article as the foundation of your issue, readers will feel they got what they came for helpful information. Try a list of top 10 tips, a how-to article, a list of resources, a review of a trend in the industry that sort of thing.
   
   So remember, if your e-zine is tonights meal, your main article should be the entree. Any promotional info should be your side dishes!
   
   
2. Begin each issue with an EDITORS NOTE or PUBLISHERS NOTE.
   
   I began doing this during the fall of 2001, and have found its the perfect place to let readers know about whats happening with me and my business, give them a taste of my personality, and announce any upcoming events or workshops. Because this is a personal message from you to them, and because its NOT your main content, you have more leeway in being direct and self-promotional.
   
   
3. In your article, throw in LINKS to related articles youve written or been featured in, when appropriate.
   
   Your readers will appreciate the additional information and resources, and its one more chance for you to demonstrate your expertise and credibility.
   
   
4. Directly after your article, give a quick PROMO BLURB, mentioning your e-books, reports, or workshops, if you offer them.
   
   Why right after the article and before anything else? If someone reads your article and says to themselves, Gee, that was great information! Theyll be ready to hear what else you have to share on that subject.
   
   A great lead-in for your blurb is: Did You Like Todays Article? If you did, youll LOVE my [e-book, report, upcoming workshop, etc.]...
   
   
5. In each issue, offer a TESTIMONIAL from one of your clients or customers.
   
   I saw another e-zine publisher doing this last year and thought, What a great idea! Shes giving her readers further reason to try her services.
   
   I now also do this by featuring a short testimonial in each issue from someone who has bought my book and loves it.
   
   
6. Tell us what YOURE all about!
   
   At the end of your ezine, take at least 10 lines and give a concise description of YOU and what you have to offer your readers.
   
   For example, heres what I put at the bottom of every E-zine Queen newsletter:
   
   Marketing writer and consultant Alexandria K. Brown, The E-zine Queen, is author of Boost Business With Your Own E-zine: 283 Secrets to Planning, Writing, Publishing, and Promoting an E-Mail Newsletter That Gets Results.
   
   Its a step-by-step manual that walks you through the entire process. Its available, along with The E-zine Queen Resource Report (more than 219 e-zine promotion resources!), at http://www.ezinequeen.com/
   
   
7. Occasionally, make a special announcement in a SOLO MAILING.
   
   A solo mailing is any mailing you make to your E-ZINE subscriber list that is NOT a regular issue of your ezine.
   
   Now, some e-zine publishers blatantly abuse this privilege, sending out announcements every two days about the latest and greatest product or affiliate program.
   
   If you do send out any solo mailings, keep it to a minimum (I'd say no more than one or two a month), and make sure they're truly newsworthy. Perhaps one of your special offers is coming to an end, you need your readers help, or youre offering a last-minute workshop and need to fill seats. Get the idea?
   
   IMPORTANT: Make sure to still include your masthead, contact info, and unsubscribe info in your solo mailings. This way your readers wont mistake them for junk mail.

(c) 2002 Alexandria K. Brown